Rad Rabbit Logo Design
The Rad Rabbit is a mountain biking trail created by the Upstate Greenways and Trails Alliance (UGATA) in partnership with Greenville County Rec, made to parallel the Prisma Health Swamp Rabbit Trail. Modeled after similar single-track sidewalks in Colorado and Arkansas, this trail is designed for riders of all levels to enjoy a natural surface trail and develop enthusiasm and skills for off-road cycling. This trail will include rollers, tabletops, and berms to introduce new users to the basics of off-road cycling while providing more experience users the opportunity to hone their skills.
The goal of this project was to create a logo that represents the adventurous spirit of a mountain biking trail and works in tandem with UGATA, City of Greenville, and Greenville County branding.
Initial Client Meeting
Before starting the design, I met with the client to discuss their vision for the logo. It was important to consider who the audience was for this project as well as the use case for this logo. Since this trail was funded by the Upstate Greenways and Trails Alliance, it was important to use similar branding elements such as colors and font. Additionally, the logo was expected to be used alongside other Greenville-based logos and needed to look cohesive yet unique.
Sketches and Ideation
The next step was to brainstorm ideas for the logo design. Utilizing elements of mountain biking, the landscape of upstate South Carolina, rabbit ears, and the Rs for the name, I tried many variations.
Vectorized Logo and Mockups
After I narrowed down two main ideas for the logo’s design, I turned them into a vectorized logo using Adobe Illustrator. I compiled the logo variations, with and without color, into a PowerPoint to present to the client for our second meeting. I also included mockups of the logos on potential merchandise and signage, so the client had a better idea of the application. After talking through my design choices, the client loved elements of each logo variation. We decided to combine the flowy mountain/path element of the first logo with the R of the second logo.
Final Logo and Implementation
For the final logo, we decided to combine the flowy mountain/path element of the first logo with the R of the second logo to create a simple yet characteristic logo that could be used in many ways. After sending over the final files, the logo was used for signage on the trail and for promotional material for the grand opening in June of 2024.
Trail Information
Learn more about the Rad Rabbit trail here! Two sections of the Rad Rabbit trail have been completed, with three more expected to open by Fall of 2026.